{"id":338973,"date":"2024-03-27T14:22:38","date_gmt":"2024-03-27T14:22:38","guid":{"rendered":"https:\/\/propars.net\/?p=338973"},"modified":"2024-04-15T15:03:24","modified_gmt":"2024-04-15T15:03:24","slug":"omnichannel-ve-multichannel-pazarlama-nedir-hangisi-is-yeriniz-icin-daha-verimli","status":"publish","type":"post","link":"https:\/\/propars.net\/tr\/omnichannel-ve-multichannel-pazarlama-nedir-hangisi-is-yeriniz-icin-daha-verimli\/","title":{"rendered":"Omnichannel ve Multichannel Pazarlama Nedir? Hangisi \u0130\u015f Yeriniz i\u00e7in Daha Verimli?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.24.2″ background_color=”#939393″ background_image=”https:\/\/propars.net\/wp-content\/uploads\/2024\/03\/omnichannel-multichannel-main.png” custom_padding=”200px|0px|0|0px|false|false” background_last_edited=”on|phone” background_size_phone=”contain” background_position_phone=”top_right” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ max_width=”1280px” use_custom_width=”on” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _dynamic_attributes=”content” text_font=”Lexend|700|||||||” text_text_color=”#FFFFFF” text_font_size=”55px” text_line_height=”1.3em” ul_font=”||||||||” ol_font=”||||||||” header_font=”Lexend|700|||||||” header_text_color=”#FFFFFF” header_font_size=”55px” header_line_height=”1.5em” header_2_font=”Lexend||||||||” header_2_text_color=”#FFFFFF” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” custom_padding=”||10px||false|false” text_text_color_tablet=”#FFFFFF” text_text_color_phone=”#080859″ text_text_color_last_edited=”on|phone” text_font_size_tablet=”40px” text_font_size_phone=”30px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”30px” header_font_size_last_edited=”on|desktop” border_color_all=”#FCF18A” border_color_bottom=”#ECFBF6″ locked=”off” global_colors_info=”{}” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”2″ specialty=”on” padding_1_tablet=”0px||” padding_1_last_edited=”off|desktop” admin_label=”Content” _builder_version=”4.16″ background_size=”contain” background_position=”top_center” inner_max_width=”1280px” custom_padding=”0|0px|54px|0px|false|false” use_custom_width=”on” custom_width_px=”1280px” global_colors_info=”{}” background_size__hover=”cover” background_size__hover_enabled=”cover” background_position__hover=”center” background_position__hover_enabled=”center” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_overlays_image__hover=”off” background_color_gradient_overlays_image__hover_enabled=”off” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” background_repeat__hover=”no-repeat” background_repeat__hover_enabled=”no-repeat” background_blend__hover=”normal” background_blend__hover_enabled=”normal” allow_player_pause__hover=”off” allow_player_pause__hover_enabled=”off” background_video_pause_outside_viewport__hover=”on” background_video_pause_outside_viewport__hover_enabled=”on” background_color_gradient_stops__hover=”#2b87da 0%|#29c4a9 100%”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_tablet__hover=”0px||” padding_last_edited__hover=”off|desktop” parallax__hover=”off” parallax_method__hover=”on” padding_tablet=”0px||” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ min_height=”3710.7px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” parallax_1__hover=”off” parallax_1__hover_enabled=”off” parallax_2__hover=”off” parallax_2__hover_enabled=”off” parallax_3__hover=”off” parallax_3__hover_enabled=”off” parallax_4__hover=”off” parallax_4__hover_enabled=”off” parallax_method_1__hover=”on” parallax_method_1__hover_enabled=”on” parallax_method_2__hover=”on” parallax_method_2__hover_enabled=”on” parallax_method_3__hover=”on” parallax_method_3__hover_enabled=”on” parallax_method_4__hover=”on” parallax_method_4__hover_enabled=”on” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_overlays_image__hover=”off” background_color_gradient_overlays_image__hover_enabled=”off” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” background_size__hover=”cover” background_size__hover_enabled=”cover” background_position__hover=”center” background_position__hover_enabled=”center” background_repeat__hover=”no-repeat” background_repeat__hover_enabled=”no-repeat” background_blend__hover=”normal” background_blend__hover_enabled=”normal” allow_player_pause__hover=”off” allow_player_pause__hover_enabled=”off” background_video_pause_outside_viewport__hover=”on” background_video_pause_outside_viewport__hover_enabled=”on” use_custom_gutter__hover=”off” use_custom_gutter__hover_enabled=”off” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ make_equal__hover=”off” make_equal__hover_enabled=”off” border_radii__hover=”on||||” border_radii__hover_enabled=”on||||” box_shadow_style__hover=”none” box_shadow_style__hover_enabled=”none” box_shadow_color__hover=”rgba(0,0,0,0.3)” box_shadow_color__hover_enabled=”rgba(0,0,0,0.3)” max_width__hover=”100%” max_width__hover_enabled=”100%” filter_hue_rotate__hover=”0deg” filter_hue_rotate__hover_enabled=”0deg” filter_saturate__hover=”100%” filter_saturate__hover_enabled=”100%” filter_brightness__hover=”100%” filter_brightness__hover_enabled=”100%” filter_contrast__hover=”100%” filter_contrast__hover_enabled=”100%” filter_invert__hover=”0%” filter_invert__hover_enabled=”0%” filter_sepia__hover=”0%” filter_sepia__hover_enabled=”0%” filter_opacity__hover=”100%” filter_opacity__hover_enabled=”100%” filter_blur__hover=”0px” filter_blur__hover_enabled=”0px” mix_blend_mode__hover=”normal” mix_blend_mode__hover_enabled=”normal” animation_style__hover=”none” animation_style__hover_enabled=”none” animation_repeat__hover=”once” animation_repeat__hover_enabled=”once” animation_direction__hover=”center” animation_direction__hover_enabled=”center” animation_duration__hover=”1000ms” animation_duration__hover_enabled=”1000ms” animation_delay__hover=”0ms” animation_delay__hover_enabled=”0ms” animation_intensity_slide__hover=”50%” animation_intensity_slide__hover_enabled=”50%” animation_intensity_zoom__hover=”50%” animation_intensity_zoom__hover_enabled=”50%” animation_intensity_flip__hover=”50%” animation_intensity_flip__hover_enabled=”50%” animation_intensity_fold__hover=”50%” animation_intensity_fold__hover_enabled=”50%” animation_intensity_roll__hover=”50%” animation_intensity_roll__hover_enabled=”50%” animation_starting_opacity__hover=”0%” animation_starting_opacity__hover_enabled=”0%” animation_speed_curve__hover=”ease-in-out” animation_speed_curve__hover_enabled=”ease-in-out” hover_transition_duration__hover=”300ms” hover_transition_duration__hover_enabled=”300ms” hover_transition_delay__hover=”0ms” hover_transition_delay__hover_enabled=”0ms” hover_transition_speed_curve__hover=”ease” hover_transition_speed_curve__hover_enabled=”ease” background_color_gradient_stops__hover=”#2b87da 0%|#29c4a9 100%” custom_padding=”||0px|||” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”Lexend||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

Omnichannel ve Multichannel marketing T\u00fcrk\u00e7eye \u00e7ok kanall\u0131 pazarlama olarak \u00e7evrilse de birbirlerinden farkl\u0131 terimlerdir. Bu iki kavram aras\u0131ndaki fark\u0131 anlamak ve i\u015f yerlerinize en uygun \u015fekilde uyarlamak, \u015firketiniz i\u00e7in potansiyel bir m\u00fc\u015fteri a\u011f\u0131 ve kullanabilece\u011finiz bir g\u00fc\u00e7 kayna\u011f\u0131 olacakt\u0131r.<\/p>\n

Yaz\u0131m\u0131z\u0131n sonunda bu iki pazarlama stratejileri aras\u0131ndaki farklar\u0131 \u00f6\u011frenmi\u015f ve i\u015f yeriniz i\u00e7in hangi yakla\u015f\u0131m\u0131 se\u00e7ece\u011finize karar vermeniz i\u00e7in gereken bilgilere sahip olacaks\u0131n\u0131z.<\/p>\n

[\/et_pb_text][et_pb_text quote_border_weight=”14px” quote_border_color=”#B2ED62″ _builder_version=”4.24.2″ link_font=”||||||||” quote_font=”Lexend|700|||||||” quote_text_color=”#080859″ quote_font_size=”18px” quote_line_height=”1.8em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width=”700px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” min_height=”58px” custom_margin=”||||false|false” custom_padding=”15px||0px||false|false” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

\n

Omnichannel ve Multichannel Marketing Nedir?<\/strong><\/h3>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” header_3_line_height=”1.4em” header_4_line_height=”1.2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” min_height=”1456.6px” custom_margin=”||-2px|||” custom_padding=”5px||0px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” sticky_enabled=”0″]<\/p>\n

Omnichannel<\/h3>\n

Omnichannel pazarlama sistemi, birden \u00e7ok kanaldan hedef kitleye e\u015f zamanl\u0131 olarak ula\u015fmay\u0131 hedefler. Omnichannel yeni nesil pazarlama stratejisi ile g\u00fcn\u00fcm\u00fczde bir\u00e7ok geli\u015fmi\u015f firma taraf\u0131ndan kullan\u0131lan bir stratejidir.<\/p>\n

Farkl\u0131 kanallar\u0131n birbirini tamamlay\u0131c\u0131 \u015fekilde organize olmas\u0131 Omnichannel pazarlaman\u0131n en temel noktalar\u0131ndan biridir. Bu kanallara fiziksel ma\u011fazalar, geleneksel pazarlama y\u00f6ntemleri ve dijital kanallar gibi bir\u00e7ok farkl\u0131 medya y\u00f6ntemi de dahildir.<\/p>\n

\u0130\u015f yerinize ait olan Facebook, \u0130nstagram, Twitter ya da web siteniz gibi kanallar\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130\u015fte Omnichannel y\u00f6netiminde t\u00fcm bu kaynaklar\u0131n\u0131z\u0131n ayr\u0131 kullan\u0131lmas\u0131 beklenmez. Bu y\u00fczden kanallar\u0131n\u0131z ve m\u00fc\u015fterileriniz aras\u0131ndaki ili\u015fki ba\u011flay\u0131c\u0131 olmal\u0131d\u0131r.<\/p>\n

Yani potansiyel m\u00fc\u015fteriniz afi\u015flerde firman\u0131z\u0131n reklam\u0131n\u0131 g\u00f6rd\u00fcyse, bir di\u011fer ad\u0131mda \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ya da firman\u0131z\u0131 incelemek i\u00e7in sizin web sitenize ya da sosyal medya kanallar\u0131n\u0131za y\u00f6nelecektir. Bu noktada y\u00f6nlendirilecek di\u011fer kanallar da afi\u015fteki reklam\u0131n\u0131z\u0131 destekler nitelikte olmal\u0131d\u0131r.<\/p>\n

E\u011fer potansiyel m\u00fc\u015fteriniz reklam verdi\u011finiz kanallarda \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcr ve fiziksel ma\u011fazan\u0131za \u00fcr\u00fcn\u00fc incelemek veya sat\u0131n almak i\u00e7in gelirse, bu durum Omnichannel pazarlama sisteminde \u2018\u2019Showrooming<\/strong>\u2019\u2019 olarak adland\u0131r\u0131l\u0131r.<\/p>\n

Yine ayn\u0131 \u015fekilde internette g\u00f6r\u00fclen bir \u00fcr\u00fcn\u00fcn\u00fcz m\u00fc\u015fteriniz taraf\u0131ndan ma\u011fazan\u0131zdan sat\u0131n al\u0131n\u0131yorsa bu duruma ise \u2018\u2019Webrooming<\/strong>\u2019\u2019 diyoruz.<\/p>\n

Asl\u0131nda Omnichannel\u2019daki temel ama\u00e7, web sitenizde ya da Pazar yerlerindeki ma\u011fazan\u0131za incelenen fakat sat\u0131n al\u0131nmayan bir \u00fcr\u00fcn\u00fc m\u00fc\u015fteriye di\u011fer kanallar\u0131n\u0131z\u0131 kullanarak sat\u0131n ald\u0131rmak.<\/p>\n

Yani, e\u011fer potansiyel m\u00fc\u015fteriniz sizin web sitenizdeki bir \u00fcr\u00fcn\u00fc inceler fakat almaktan vaz ge\u00e7erse, o ki\u015fiye ilgilendi\u011fi \u00fcr\u00fcn kategorisinde indirim ya da hat\u0131rlatma maili g\u00f6nderebilir ya da \u0130nstagram\u2019da o \u00fcr\u00fcn\u00fc al\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kararak markan\u0131z\u0131 al\u0131c\u0131n\u0131n haf\u0131zas\u0131na kaz\u0131yabilirsiniz.<\/p>\n

Kanallar\u0131n\u0131z aras\u0131nda ba\u011flant\u0131lar kurarak, online sat\u0131\u015flar\u0131n\u0131zda ba\u015far\u0131y\u0131 yakalaman\u0131z i\u015fte bu kadar kolay!<\/p>\n

Multichannel<\/h3>\n

Multichannel pazarlamada da farkl\u0131 kanallardan hedef kitleye ula\u015fabilirsiniz. Buradaki kanallar birbirinden ayr\u0131 ve ba\u011f\u0131ms\u0131zd\u0131r. T\u00fcketicinin marka ile hangi kanal \u00fczerinden ula\u015faca\u011f\u0131 kendisine b\u0131rak\u0131lm\u0131\u015ft\u0131r.<\/p>\n

Pazar yerlerinde bir\u00e7ok kategori ve \u00e7e\u015fitli \u00fcr\u00fcnler olsa da ufak bir Pazar ara\u015ft\u0131rmas\u0131 yaparsan\u0131z baz\u0131 kategorilerin baz\u0131 pazar yerlerinde daha fazla al\u0131c\u0131s\u0131 oldu\u011funu g\u00f6receksiniz.<\/p>\n

Multichannel\u2019da dikkat edilmesi gereken nokta m\u00fc\u015fteri deneyimidir. \u00d6rne\u011fin; iki kategoride \u00fcr\u00fcn satan bir marka, kategorilerinin pazar analizlerini yap\u0131p do\u011frudan hedef kitle ile bulu\u015fturaca\u011f\u0131 pazar yerlerinde satmal\u0131d\u0131r.<\/p>\n

Diyelim ki, hangi pazar yerinin \u00fcr\u00fcnlerinizin hedef kitlesi i\u00e7in en iyisi oldu\u011funu bilmiyorsunuz. \u0130\u015fte bu noktada Multichannel pazarlamas\u0131 size \u2018\u2019 \u00fcr\u00fcn\u00fc nereden sat\u0131yorsan tek bir kanaldan m\u00fc\u015fteriye ald\u0131r\u2019\u2019 mesaj\u0131n\u0131 veriyor.<\/p>\n

\u0130nternet sitenize giren yeni bir kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc almas\u0131n\u0131 cazip hale getirmek i\u00e7in \u2018\u2019ilk al\u0131\u015fveri\u015fe \u00f6zel 30 TL indirim\u2019\u2019 gibi \u00e7ekici f\u0131rsatlar sunabilirsiniz. E\u011fer, kullan\u0131c\u0131 bu teklifinizi g\u00f6rmezden gelirse, bir g\u00fcn sonra ayn\u0131 web sitesinden y\u00f6nlendirece\u011finiz bir hat\u0131rlatma maili g\u00f6nderebilirsiniz. Mail ve web sitesi farkl\u0131 iki kaynak olsa da burada al\u0131\u015fveri\u015f yap\u0131lacak yer her h\u00e2l\u00fck\u00e2rda web sitesi olaca\u011f\u0131 ve kullan\u0131c\u0131y\u0131 tek bir kanala y\u00f6nlendirece\u011fi i\u00e7in \u2018\u2019Multichannel\u2019\u2019 kapsam\u0131nda bir pazarlama stratejisi olacakt\u0131r.<\/p>\n

Omnichannel ve Multichannel pazarlamaya konu olabilecek kanallara \u015f\u00f6yle \u00f6rnekler verilebilir:<\/p>\n