[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/propars.net\/wp-content\/uploads\/2026\/03\/Desa-Otto.png” alt=”armine-propars-ba\u015far\u0131-hikayeleri” title_text=”Desa-Otto” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”-100px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#080859″ text_font_size=”16px” text_line_height=”1.8em” ul_line_height=”2.1em” global_colors_info=”{}”]<\/p>\n
Premium deri \u00fcr\u00fcnleri markas\u0131 DESA<\/strong>, OTTO pazaryerinde b\u00fcy\u00fcmek i\u00e7in Propars ile i\u015f birli\u011fi yapt\u0131. Pazaryeri entegrasyonu, AI destekli i\u00e7erik optimizasyonu ve u\u00e7tan uca otomatik operasyon altyap\u0131s\u0131 sayesinde DESA k\u0131sa s\u00fcrede Almanya pazar\u0131nda g\u00fc\u00e7l\u00fc bir operasyon kurdu.<\/p>\n Lansmandan k\u0131sa s\u00fcre sonra marka OTTO\u2019da ilk 1000 sipari\u015fine<\/strong> ula\u015ft\u0131 ve cross-border operasyonlar\u0131n\u0131 verimli \u015fekilde \u00f6l\u00e7eklendirdi.<\/p>\n \n DESA, 1972 y\u0131l\u0131nda kurulan<\/strong> bir deri \u00fcr\u00fcnleri markas\u0131d\u0131r. \u015eirket; ayakkab\u0131, \u00e7anta, mont ve c\u00fczdan<\/strong> gibi premium deri \u00fcr\u00fcnleri \u00fcretmektedir.<\/p>\n Marka ilk ma\u011fazas\u0131n\u0131 1973 y\u0131l\u0131nda Erenk\u00f6y\u2019de<\/strong> a\u00e7t\u0131. 1980\u2019li y\u0131llarda bir\u00e7ok global moda markas\u0131 i\u00e7in \u00fcretim yapan \u00f6nemli bir tedarik\u00e7i haline geldi.<\/p>\n 1983 y\u0131l\u0131nda Samsonite\u2019in T\u00fcrkiye distrib\u00fct\u00f6r\u00fc<\/strong> olarak faaliyetlerini geni\u015fletti.<\/p>\n \n OTTO pazaryerinde sat\u0131\u015fa ba\u015flamadan \u00f6nce \u00e7\u00f6z\u00fclmesi gereken baz\u0131 operasyonel konular vard\u0131:<\/p>\n ERP, e-ticaret altyap\u0131s\u0131 ve pazaryeri sistemleri<\/strong> aras\u0131nda entegrasyon ihtiyac\u0131<\/p>\n<\/li>\n Cross-border lojistik ve iade s\u00fcre\u00e7lerinin<\/strong> y\u00f6netimi<\/p>\n<\/li>\n Pazaryeri i\u00e7in optimize edilmi\u015f \u00fcr\u00fcn i\u00e7eriklerinin olu\u015fturulmas\u0131<\/strong><\/p>\n<\/li>\n \u00d6l\u00e7eklenebilir bir reklam stratejisinin kurulmas\u0131<\/strong><\/p>\n<\/li>\n Depo, kargo ve iade operasyonlar\u0131n\u0131n<\/strong> otomasyonu<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n Propars, DESA i\u00e7in OTTO pazaryerinde u\u00e7tan uca bir pazaryeri operasyon altyap\u0131s\u0131 kurdu.<\/p>\n OTTO pazaryeri entegrasyonu<\/strong><\/p>\n<\/li>\n \u00dcr\u00fcn, stok ve sipari\u015f senkronizasyonu i\u00e7in ERP entegrasyonu<\/strong><\/p>\n<\/li>\n Ticimax e-ticaret entegrasyonu<\/strong><\/p>\n<\/li>\n<\/ul>\n A\u015fa\u011f\u0131daki s\u00fcre\u00e7ler u\u00e7tan uca otomatik hale getirildi:<\/p>\n depo operasyonlar\u0131<\/p>\n<\/li>\n kargo y\u00f6netimi<\/p>\n<\/li>\n iade s\u00fcre\u00e7leri<\/p>\n<\/li>\n<\/ul>\n Pazaryerindeki \u00fcr\u00fcn i\u00e7erikleri AI destekli i\u00e7erik optimizasyon ara\u00e7lar\u0131<\/strong> ile geli\u015ftirildi. B\u00f6ylece \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve d\u00f6n\u00fc\u015f\u00fcm performans\u0131 art\u0131r\u0131ld\u0131.<\/p>\n Veri odakl\u0131 reklam kampanyalar\u0131 olu\u015fturularak pazaryerinde b\u00fcy\u00fcme h\u0131zland\u0131r\u0131ld\u0131.<\/p>\n Uygulanan altyap\u0131 ve operasyon modeli g\u00fc\u00e7l\u00fc ticari sonu\u00e7lar sa\u011flad\u0131.<\/p>\n \u00d6ne \u00e7\u0131kan sonu\u00e7lar<\/strong><\/p>\n K\u0131sa s\u00fcrede 1000 sipari\u015fe ula\u015f\u0131ld\u0131<\/strong><\/p>\n<\/li>\n Reklam kampanyalar\u0131nda %400+ ROAS<\/strong><\/p>\n<\/li>\n Depo, kargo ve iade operasyonlar\u0131nda tam otomasyon<\/strong><\/p>\n<\/li>\n ERP ve e-ticaret altyap\u0131s\u0131 ile tam entegrasyon<\/strong><\/p>\n<\/li>\n \u0130adelerin %70\u2019i d\u00f6ng\u00fcsel ekonomiye kazand\u0131r\u0131ld\u0131<\/strong><\/strong><\/p>\n<\/li>\n<\/ul>\n <\/strong><\/p>\n Propars\u2019\u0131n pazaryeri teknolojisi, operasyon altyap\u0131s\u0131 ve uzmanl\u0131\u011f\u0131 sayesinde DESA, OTTO pazaryerinde h\u0131zl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir \u015fekilde b\u00fcy\u00fcyebildi.<\/p>\n Bu proje, markalar\u0131n yeni pazaryerlerine girerken operasyonel verimlilik, g\u00fc\u00e7l\u00fc reklam performans\u0131 ve s\u00fcrd\u00fcr\u00fclebilir iade y\u00f6netimi<\/strong> ile nas\u0131l h\u0131zl\u0131 \u00f6l\u00e7eklenebilece\u011fini g\u00f6stermektedir.<\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n Propars, s\u0131n\u0131r \u00f6tesi pazar yeri operasyonlar\u0131n\u0131 u\u00e7tan uca desteklerken, markalar\u0131n k\u00fcresel pazar yerlerinde \u00fcr\u00fcnleri, envanteri, fiyatland\u0131rmay\u0131 ve sipari\u015fleri y\u00f6netmeleri i\u00e7in yapay zeka destekli altyap\u0131 sa\u011flar.<\/p>\n <\/strong><\/p>\n<\/div>\n<\/div>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ 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header_font_size=”28px” header_line_height=”1.4em” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#B2ED62″ sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-50px||-50px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_font_size=”40px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Twist Image Blog” module_class=”blog_posts blog_3_pixie” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row admin_label=”Row – Twist Image Blog” _builder_version=”4.24.2″ _module_preset=”default” max_width=”1173px” custom_padding=”0px||0px||false|false” use_custom_width=”on” custom_width_px=”1173px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”33″ show_more=”on” show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” admin_label=”Twist Image Blog” _builder_version=”4.24.2″ _module_preset=”default” header_font=”Lexend||||||||” header_text_align=”left” header_text_color=”#080859″ header_font_size=”24″ header_letter_spacing=”-0.5px” header_line_height=”125%” body_font=”Lexend||||||||” body_text_color=”#5F5F69″ body_line_height=”170.2%” meta_font=”Playfair Display||||” meta_text_color=”#000000″ meta_font_size=”18″ read_more_font=”|600||||on|||” read_more_text_color=”#B2ED62″ read_more_font_size=”18px” read_more_line_height=”2em” text_orientation=”left” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|” header_letter_spacing_phone=”0″ pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ custom_css_title=” padding-bottom: 16px;|| margin-top: 36px;” border_width_all=”0px” border_radii_image=”on|2px|2px|2px|2px” border_width_all_image=”2px” border_color_all_image=”#080859″ box_shadow_style_image=”preset4″ box_shadow_horizontal_image=”6px” box_shadow_vertical_image=”6px” box_shadow_color_image=”#080859″ global_colors_info=”{}”]<\/p>\n [\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Subscribe” _builder_version=”4.21.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/propars.net\/wp-content\/uploads\/2024\/04\/home_contact_bg_art.png” background_size=”initial” background_position=”bottom_center” background_last_edited=”off|desktop” background_size_tablet=”contain” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”800px” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_4_font=”Lexend|700||on|||||” header_4_text_color=”#B2ED62″ header_4_font_size=”14px” header_4_letter_spacing=”2px” header_4_line_height=”1.5em” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” max_width=”800px” custom_margin=”-25px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Lexend||||||||” header_2_font=”Lexend|600|||||||” header_2_text_color=”#080859″ header_2_font_size=”50px” header_2_line_height=”1.35em” text_orientation=”center” custom_margin=”||8px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Archivo|500|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” link_font=”Lexend||||||||” link_text_color=”#080859″ text_orientation=”center” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\nDESA Hakk\u0131nda<\/h1>\n
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Kar\u015f\u0131la\u015f\u0131lan Zorluklar<\/h1>\n
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\u00c7\u00f6z\u00fcm: Propars Pazaryeri Altyap\u0131s\u0131<\/h1>\n
Pazaryeri Entegrasyonu<\/h3>\n
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Operasyon Otomasyonu<\/h3>\n
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AI Destekli \u0130\u00e7erik Optimizasyonu<\/h3>\n
Reklam Y\u00f6netimi<\/h3>\n
Sonu\u00e7lar<\/h1>\n
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Etki<\/h1>\n
Propars taraf\u0131ndan desteklenmektedir<\/h2>\n
Di\u011fer gurur verici hikayelere g\u00f6z at\u0131n<\/h1>\n
\u00dcCRETSIZ DENEYIN<\/h4>\n
M\u00fc\u015fteri temsilcimizle g\u00f6r\u00fc\u015fmek ister misiniz?<\/h2>\n