Product titles are one of the most crucial components of Amazon products and directly impact sales success. The title of the product you list on Amazon should be descriptive, unique, and understandable. By paying attention to the points mentioned in this article, you will easily take the first step to becoming a successful seller on Amazon!

Product Title character limit on Amazon
Amazon Product Title Optimization Tips

• Keywords
• Usability
• Format

Creating Titles for Most Active Categories

• Home & Kitchen
• Electronics
• Jewelry
• Games

Popars-Amazon Integration

Amazon Product Title Optimization Tips

Keywords

When writing a product title, it is crucial to use keywords, which are words and phrases that will help our product stand out in customer searches and Amazon search engine algorithms. Additionally, these keywords can be general words related to your product category or more specific phrases directly focused on your product. There are several methods for extracting these keywords;

Amazon search engine: By writing the most basic words and phrases summarizing your product on Amazon’s own search engine, you will see Amazon showing the most searched other phrases for that keyword.

As seen, the most searched terms after the keyword ‘women’ are shown by Amazon. Let’s provide a more specific example:

In a scenario where we sell women’s boots, by typing ‘women’s boots’ into the search section, I can reach the keyword phrases ‘ankle’ and ‘waterproof.’ Let’s provide an example from Amazon UK as well:

When we type “Women” in searchbar on Amazon UK we see diffrent keywords such as “razors” and “totes”. Reason behind this is every single Amazon Marketplace has it’s own SEO (Search Engine Optimization) Algorithm.

Competitor Lists: By examining the titles of your competitors on Amazon for products that can be considered similar, you can adapt your own product title. This should never be perceived as copying someone else’s title. Drawing inspiration and adapting it to fit your own product are the key elements here.

3rd Party Software: Many sellers who truly leverage Amazon as a source of income utilize 3rd party software. There are numerous software options on the market that offer similar services. These software solutions not only provide tools for extracting keywords but also encompass various services and tools that can be beneficial to your business. The only drawback of these software solutions is that they are not free.

Usability

Let’s assume that the keyword research has been made. Now, how we will make use of them? First and foremost, we must emphasize that simply having a multitude of keywords does not mean we can scatter them randomly into the product title. The product title should be persuasive and strong, and rest assured, being ‘strong’ doesn’t mean cramming every relevant and irrelevant keyword into the title. To be clearer: Previously, according to Amazon’s algorithm, product titles were, so to speak, filled with keywords, resulting in complex and unattractive titles that didn’t appeal neither to the eye nor the mind, but were written solely to rank higher in the algorithm. Since this algorithm has changed, Amazon now prefers titles to be written in a certain format. According to this format, your title should maintain coherence and be orderly and logical when viewed as a whole. Synonymous words and unnecessary long keywords and auxiliary words should not be included. We will address this issue in the examples we will provide later.

Format

• The first letter of each word should be capitalized.
• Write all numbers in numeral form.
• It should be both understandable and informative.
• It should not be unnecessarily long and complicated.
• It should not be too short and should not contain too little information.

Creating Titles for Most Active Categories

There are specific formulas needed to create product title examples for various products within the categories of Home & Kitchen, Electronics, and Clothing,” which are among the most popular on Amazon. Additionally, as long as we adhere to these formulas, creating product titles will not be a problem. Although there may be variations according to categories and products, we have compiled the basics for you, and the formats will generally proceed in similar ways.

• Home & Kitchen

Formula for mattress pad, mattress, and sheet: Brand + Stitch Count + Material + Length + Product Model + Color, Size

For example; Sapphire Collection 800 Thread Count Pure Egyptian Cotton Super Soft Hotel Quality 28 CM/11 Inch Deep Fitted Bed Sheet, (White, King)

The appearance of the product on marketplace as follows:

Formula for pillows: Brand + (Catchy keyword: Premium hotel quality) + Features + Material + Size + Quantity

Example: DUCK & GOOSE Premium Hotel Quality Luxury Down Alternative White Microfiber Pillow, Hypo-Allergenic, 100% Cotton with Elegant Design (48×74 cm -19 * 29 inch, Pack of 1pcs)

Formula for towels: Brand + Premium + Quantity + Color + How Many + Material

Example: Utopia Towels 8-Piece Premium Towel Set, 2 Bath Towels, 2 Hand Towels, and 4 Wash Cloths, 600 GSM 100% Ring Spun Cotton Highly Absorbent Towels for Bathroom, Gym, Hotel, and Spa (Red)

Formula for kitchen tools: Brand (+ model number if available) + Intended Use + Model Name and Description + Product Type (Color) + Extra

Example: Herogo Steak Knives Set of 6, Stainless Steel Serrated Steak Knife, Dishwasher Safe Kitchen Steak Knife Set, Sharp Dinner Knives with Ergonomic Handle, Cutlery Knives for Home/Restaurant

Formula for Cookware and Cutlery Set: Brand + (Captivating Keywords) + Material + Intended Use + Size + Product Type

Example: Calphalon Contemporary Hard-Anodized Aluminum Nonstick Cookware, Omelette Pan, 10-inch, Black

Formula for Plates, Bowls: Brand + Quantity + Product Type + Capacity (if it’s a single plate instead of a set, use dimensions instead of capacity)

Example: Amazon Basics 18-Piece Dinnerware Set, Service for 6, White

• Electronics

Formula for Laptops and Desktop Computers: Brand + Year + Size + Model Number + PC Type + (Processor + RAM + Hard Drive Size + Optical Disc Drive)

Example: Acer Aspire 1 A115-32 15.6-inch Laptop – (Intel Celeron N4500, 4 GB RAM, 64 GB eMMC, 1920 x 1080 Display, Windows 11, Silver)

Formula for TVs: Brand + Model Number + Size + Product Type

Example: Toshiba UF3D 55 Inch Smart Fire TV 139.7 cm (4K Ultra HD, HDR10, Freeview Play, Prime Video, Netflix, Alexa voice control, HDMI 2.1, Bluetooth, Airplay)

• Jewelry

Formula for Jewelry and Accessories: Brand + Material (Quality, etc.) + Style/Name + Product

Example: Ted Baker Hannela Crystal Heart Pendant Necklace for Women

• Video Games

Formula for Video Games: Name + Title + Gaming Console + Manufacturer 

Example: Crash Team Racing – Nitro Fueled – PS4 (Activision)

In summary, by examining the product titles of successful competitors and taking away key points (without ever copying), it is possible to create the most suitable titles for yourself. As long as you generally adhere to Amazon’s recommendations and requirements, you won’t encounter any problems. We believe that what is described on our blog will also assist you in managing this process effectively.

Propars-Amazon Integration

Don’t forget that in addition to Propars’ software solutions, you can also receive consultancy services to become a successful seller on Amazon.

Feel free to consult us on integration, seller account registration, selling performance optimization, FBA program, and many other topics! To start selling on major marketplaces like Amazon, eBay, and Etsy with Propars, follow the steps below.

For more detailed information, you can visit our Amazon integration page.

1-Seller Account Registration

You can easily open a seller account in global marketplaces on behalf of your business. Propars supports the process of opening a store in global marketplaces. You can easily receive payments from global marketplaces with the payment method assigned to your store. You can access the documents required for store opening from the link below.

You can access the documents required for store opening from here.

2- Propars-Marketplace Integration

Your integration to Propars is established by granting permission from within your seller account in given marketplace. With this method called API, your store becomes integrated with the Propars management panel.

3- Uploading Products to Propars

Your products are uploaded to the Propars panel in bulk. You can do this using the via  uploading a XML, json, or Excel file.

4- Localization of Products

Your products are localized according to the characteristics and language of the marketplaces that you sell in. In addition, with our automatic translation support, your listings are translated into the language of the marketplace where they are listed, and product information is created for publication by organizing category features according to the local features of the marketplace.

5- Sales Optimization

In addition, our expert customer success team personally consults your business to increase your sales across all marketplaces.

6- Putting Listings for Sale

You can easily put your products for sale in every store that you have integrated to your Propars panel.

7- Order Management

You can view and manage all orders coming from all the marketplaces where you sell on a single screen.

8- Invoicing

Your incoming orders are collected on the Propars screen, and your invoices are automatically prepared and sent ready for shipment, based on the order information received from the marketplace. It’s very easy to issue invoices after selling products on Amazon!

9- Shipping

You can benefit from promotions provided to you by the cargo companies we have partnered with. Moreover, you can reduce overseas shipping costs by half.

10- Returns

Your returns can be managed from within the Propars panel, collected for you in the warehouses we have agreements with after they are returned, and then sent to you in bulk.