DESA, a premium leather goods brand, partnered with Propars to expand its presence on the OTTO marketplace. Through marketplace integration, AI-powered content optimization and fully automated logistics workflows, DESA rapidly scaled operations and achieved strong advertising performance in the German market.

Within a short period after launch, the brand reached its first 1,000 orders on OTTO while maintaining efficient cross-border operations.

About DESA

DESA is a leather goods brand founded in 1972. The company produces premium products including shoes, bags, jackets and wallets.

The brand opened its first store in Erenköy in 1973 and later became a major manufacturing partner for global fashion companies during the 1980s.

In 1983, DESA also became the Turkey distributor of Samsonite, further expanding its presence in the international leather goods market.

Challenges

Before launching on OTTO, several operational challenges needed to be addressed:

• Integration between ERP, e-commerce infrastructure and marketplace systems

• Managing cross-border logistics and return flows

• Creating optimized marketplace product content

• Building a scalable advertising strategy

• Automating warehouse, shipping and return processes

Solution: Propars Marketplace Infrastructure

Propars implemented a complete marketplace infrastructure for DESA on OTTO.

Marketplace Integration

• Full OTTO marketplace integration

• ERP integration for product, inventory and order synchronization

• Ticimax e-commerce integration

Operations Automation

• End-to-end automation of

  • warehouse processes

  • shipping workflows

  • return management

AI Content Optimization

Product listings and marketplace content were optimized using AI-powered content tools, improving discoverability and conversion performance.

Advertising Strategy

Marketplace advertising campaigns were launched and optimized through data-driven campaign management.

Results

The implementation delivered strong operational and commercial results.

Key outcomes

• First 1,000 orders reached in a short time

• 400%+ ROAS achieved in advertising campaigns

• Fully automated warehouse, shipping and return operations

• ERP and e-commerce infrastructure fully integrated

• 70% of returns redirected into circular economy flows

Impact

By combining marketplace technology, automation and operational expertise, Propars enabled DESA to launch and scale on OTTO efficiently.

The project demonstrates how brands can quickly expand into new marketplaces while maintaining operational efficiency, strong advertising performance and sustainable return management.

Powered by Propars

Propars provides AI-powered infrastructure for brands to manage products, inventory, pricing and orders across global marketplaces while supporting cross-border marketplace operations end-to-end.